Discover the Iron Will Difference

 

At Pet Grocer, we pride ourselves on offering top-notch products that align with our values of quality and integrity. One of our favourite lines is Iron Will Raw, a brand that truly embodies these principles. Recently Pet Grocer owner Jenn Newark, sat down with Iron Will Raw owner Matt Bonanno, to take a deep dive into what makes Iron Will such a well loved choice among ourselves and our customers. 

Check out some of the top questions we ask Matt here:

Q. How long has Iron Will been in business?

The early beginnings of Iron Will started around 2014 and since then Iron Will Raw has worked hard establishing itself as a trusted name in the pet food industry. Their experience and dedication to quality have earned them a loyal customer base and a reputation for excellence.

Q. What sets Iron Will apart from other raw brands?

Iron Will stands out from other raw brands due to their unwavering commitment to quality and integrity. They source the highest quality ingredients and maintain strict human grade HAACP standards throughout the production process. Their dedication to creating nutritious and balanced meals for pets sets them apart from the competition. Considering that Canada has no rules regulating the pet food industry, the steps that Iron Will takes really go above and beyond. 

Iron Will operates a HACCP (Hazard Analysis Critical Control Point) certified facility, which is a significant achievement in the pet food industry. This certification ensures that their manufacturing process meets the highest safety and quality standards. The HACCP system identifies potential hazards and implements strict controls to prevent contamination, ensuring that every product is safe and nutritious for pets. Iron Will's careful manufacturing process includes strict testing and quality checks at every stage, setting them apart from other brands that may not adhere to such stringent standards.

Q. Iron Will has two main lines. Can you explain the difference between those?

Iron Will offers two main product lines: the Basics and the Complete. The Basics line focuses on providing essential nutrition with simple, high-quality ingredients. These meals are designed for pet owners who prefer to customize their pet's diet with additional supplements or ingredients. It is also a great choice for pets that require a limited ingredient diet or elimination diet due to allergies. The simple short ingredient lists gives pet owners more control over exactly what is in their pet’s menu.

The Complete line, on the other hand, offers AAFCO (Association of American Feed Control Officials) balanced recipes created with the expertise of a nutritionist. These meals (including their Puppylicious meals) provide a complete and balanced diet, ensuring that pets receive all the necessary nutrients in every serving. The use of a nutritionist to develop these recipes ensures that they meet the highest standards of pet nutrition.

Q. At Pet Grocer we are continually reminded that people still need to understand the importance behind a rotational diet for their pet. How does Iron Will help people to remember the importance of rotating proteins?

Iron Will emphasizes the importance of rotating proteins in a pet's diet to ensure they receive a variety of nutrients and to prevent food sensitivities. They offer a diverse range of protein options in both their Basics and Complete lines, making it easy for pet owners to switch up their pet's meals. Iron Will also provides educational resources and guidance to help pet owners understand the benefits of protein rotation and how to implement it effectively. This belief in regular rotation is best reflected in the availability of their convenient combo packs, available at Pet Grocer.

These combo packs, available at Pet Grocer, make it easier than ever to provide a varied and balanced diet for your pets. Some of our customer favourites include:

 

Q. Do you have any advice to offer to people who haven’t made the switch to raw yet or want to get started?

For those who haven't yet made the switch to raw feeding, Iron Will offers some helpful tips to get started:

1. Start Slowly: Introduce raw food gradually, mixing it with your pet's current diet to allow their digestive system to adjust.

2. Consult a Professional: Speak with a pet nutrition expert to ensure you're making the best choices for your pet's individual needs.

3. Educate Yourself: Learn about the benefits of raw feeding and the proper way to prepare and handle raw food to ensure safety.

4. Choose Quality: Select high-quality, reputable brands like Iron Will that prioritize safety and nutrition.

5. Monitor Your Pet: Pay attention to how your pet responds to the new diet and make any necessary adjustments based on their health and behaviour.

Pet Grocer recommends that you give fresh food a try - regardless of what you are currently feeding your pet. Feeding kibble? No problem! Try adding a small bit of fresh food to your pet's bowl. Want to try a bit of raw? Start with a sample from Pet Grocer and mix it with your pet's current food. Already on raw from a different brand? Great! It's important for you to mix and match within brands, and to experiment with other high quality brands as well, to get the best micronutrient mix and variety for your pet. Come in store at Pet Grocer and ask for your free Iron Will sample today to try adding to your pet's bowl!

It's time to give Iron Will Raw products a try

If you haven’t yet tried Iron Will Raw products, now is the perfect time to do so. Their incredible product, feline and canine options, and rotation friendly combo boxes make Iron Will Raw a standout choice.

We are proud to carry Iron Will Raw products and encourage you to experience the difference for yourself. Visit us in-store or online to explore the full range of Iron Will Raw products, and let our knowledgeable Pet Grocer staff assist you in finding the perfect options for your furry friends.

Explore Iron Will products and learn more about our offerings HERE

What to hear the full interview? Tune into our podcast with Matt from Iron Will Raw LISTEN HERE

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